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Organisation of a live shopping
GrandOptical | Social Commerce
JIN Paris
Brand

Challenge

GrandOptical and the GrandVision group are positioned as an indispensable player in the optical sector and as a pioneer in digital and innovative formats.

They have been committed for years to offering their consumers the pleasure of seeing well thanks to a wide range of eyewear and expertise.

With an accentuated presence on social networks since 2021 and diversified speaking engagements, the objective is to go further in the formats offered.

A challenge has emerged at GrandOptical since the beginning of the Covid-19 crisis: due to the loss of notoriety in the sector with multiple players who do not differentiate themselves from each other, how to make the brand a digital pioneer?

Solution

In order to make the brand stand out from its competitors, we set up a Live Shopping, the first in this sector in France.

To do this we :
- Mixed our influence expertise with that of GrandOptical's product experts.
- Created content on social networks (organic and paid).
- Relied on a careful technical production (with Livewan & Caast TV).

We sponsored this OPs through a red thread campaign with :
- A teaser on both the influencer's account and @grandoptical_fr.
- A dedicated promo code that was shown during the live event and then pushed as a sponsorship following the event.
- A series of content created from the live recording and pushed to the relevant audiences.
GrandOptical

Results

43
Content created
14K
Clicks on the event
1,4M
Reach

Get in touch with our experts

JIN Paris
François-Charles Rohard
Brand

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