IONITY is a joint venture initially created in 2017 by leading car manufacturers BMW, Mercedes-Benz, Ford, Audi, Porsche, to build a European network of electric charging stations that are more efficient in terms of waiting time and power. This will allow electric vehicles to charge at high power and faster.
How can we position IONITY as the leader in ultra-fast charging on freeways and the benchmark for electric ecomobility in France?
Solution
JIN has accompanied IONITY in France for 2 years in its corporate and consumer media relations strategies. Our teams implemented media strategies based on proactive and reactive operational management of media relations, writing press releases, and proactive pitches to corporate, lifestyle and tech journalists. We also ensured the update of real-time coverage trackers to measure the campaign KPIs.
Our approach was focused on highlighting the particularities of IONITY's ultra-fast charging network as well as the dynamism and growth of the brand.
