Challenge
GrandOptical and the GrandVision group are positioned as an indispensable player in the optical sector and as a pioneer in digital and innovative formats.
They have been committed for years to offering their consumers the pleasure of seeing well thanks to a wide range of eyewear and expertise.
With an accentuated presence on social networks since 2021 and diversified speaking engagements, the objective is to go further in the formats offered.
A challenge has emerged at GrandOptical since the beginning of the Covid-19 crisis: due to the loss of notoriety in the sector with multiple players who do not differentiate themselves from each other, how to make the brand a digital pioneer?
