Close
  • Expertise
  • Corporate
    Brand
    Augmented PR
    Data & Insights
    Digital Strategy
  • Thinking
  • Talent
  • Agency
  • JIN x Opinion Act
  • Contact
  • FR
  • EN
  • DE
  • UK
  • US
  • Expertise
    • Corporate
    • Brand
    • Augmented PR
    • Data & Insights
    • Digital Strategy
  • Thinking
  • Talent
  • Agency
  • JIN x Opinion Act
  • Contact
  • UK
    • FR
    • EN
    • DE
    • US
Media relations campaign
IONITY | Augmented PR
JIN Paris
JIN Berlin
Augmented PR
Challenge
IONITY is a joint venture initially created in 2017 by leading car manufacturers BMW, Mercedes-Benz, Ford, Audi, Porsche, to build a European network of electric charging stations that are more efficient in terms of waiting time and power. This will allow electric vehicles to charge at high power and faster.

How can we position IONITY as the leader in ultra-fast charging on freeways and the benchmark for electric ecomobility in France?
Solution
JIN has accompanied IONITY in France for 2 years in its corporate and consumer media relations strategies. Our teams implemented media strategies based on proactive and reactive operational management of media relations, writing press releases, and proactive pitches to corporate, lifestyle and tech journalists. We also ensured the update of real-time coverage trackers to measure the campaign KPIs.

Our approach was focused on highlighting the particularities of IONITY's ultra-fast charging network as well as the dynamism and growth of the brand.
1 2
Results
2
years campaign
+350
press hits
Get in touch with our experts
JIN Paris
Raphaël Touchet
Augmented PR
JIN Berlin
Anja Timme
Augmented PR
Latest news
Public relations, the guarantor of our democracies?
Read more
Communication biases, why are they so common and how to (try) to avoid them?
Read more

Get in touch
We will come back to you within 24 hours!

Contact us
Expertise
Corporate Brand Augmented PR Data & Insights Digital Strategy
Thinking Talent Agency JIN x Opinion Act Contact Policy & Terms
  • FR
  • EN
  • DE
  • UK
  • US
Follow us :
JIN is hiring!
See our vacancies

©2022 JIN
Get in touch
The information collected from this form is saved in our customer relations tool which allows us to manage your request.
Your request has been sent Error while sending form This field is required
By clicking “Accept”, you consent to the use of cookies from your browser.
Accept Decline