evaluation of the brand’s reputation in each cultural context
global social media guidelines, which outline global and local implementation
& unified reporting for all of the countries
content, influencer partnerships and global campaigns
For an international brand, successfully deploying an effective social media strategy that is aligned with the brand’s identity all over the world remains an important challenge. On one hand, social media is highly variable: way that people use it depends largely on where they live.
In Germany, people use Xing, but not LinkedIn. In China, everything is done through WeChat, a case where the mobile and digital revolutions have become intertwined. We call this complex equation SoGLoc: SOCIAL GLOBAL LOCAL.
Our conviction is that none of our clients live in an airport. We are all natives: of our communities, of our subcultures, but also of our nationalities and our media consumption habits. Since its creation, JIN has developed original methodologies to deploy social media strategies internationally in dozens of countries across all continents (Europcar, BIC, Tarkett, Ricoh...).
Armed with a multicultural team, the agency helps its clients achieve their objectives for customer relationship management, business development or brand awareness, via social media.
Depending on the customers we use the most suitable technology, Hootsuite, Falcon, Loomly, SoBuzz for gamification...
Find out how to create and implement successful global-local social media strategies.