A media and brand specialist, Frédéric Josué began his career as an analyst in Economic Intelligence at the French Ministry of Defense, then as a macro-economist in a economist in a private institute. He then managed the innovation structure "18hubs.io" within Havas. "18hubs.io" based in Los Angeles, Seoul and Tel Aviv for nearly 15 years.

Based on his experiences, he founded in 2020 the strategy consulting firm 18M which bridges the gap between brands and innovation. between brands and technological innovation. Frédéric is also an author, lecturer and senior lecturer at the Institut de Sciences Politiques de Paris since 2007.