Managing Director UK at JIN, Hugo (Sciences Po, Warwick) joined the agency in 2016, notably passing through its New York office in 2019.

In charge of the group's international development efforts, he is also responsible for consulting for clients such as Tik Tok, UBS and Air Liquide, both on consumer and marketing issues (social media, influencer marketing, paid media) and on corporate issues (consulting for executives, crisis communication).

Since 2022, he has also been in charge of the development of JIN's London office, and the management of local clients such as Getty Images, Jollibee and Ionity.