Duolingo is the world's leading application for learning a foreign language online and for free. It was created in 2012 and allows the learning of more than 30 languages. Several issues were the subject of our collaboration:
- Maintaining Duolingo's position as a leader in the language learning app market
- Positioning the French spokesperson in the broadcast media
- Finding angles and topics that differentiate language learning (link with pop culture, user testimonials, etc.)
Duolingo also wanted to increase its visibility on the French market and increase the number of users on social networks.
• How to increase brand awareness among journalists and the general public in order to promote education accessible to all?
Solution
Our teams implemented media strategies based on proactive and reactive operational media relations management, press release writing, and proactive pitches to corporate, lifestyle, education and tech journalists.
We provided weekly follow-up calls in France, brainstorming and updated real-time coverage trackers to measure campaign KPIs.
Alongside media relations, we accompanied Duolingo on social networks while also engaging content creators on various platforms.
✔ Visibility boost with a focus on innovative video (Reels/TikTok) to reach new targets.
✔ Proactive community management and newsjacking to stay alert on all trends.
Social media platforms :
- Instagram
- Twitter
- Facebook
