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Social media content on Instagram
Paypoint | Social media content
JIN London
Brand
Challenge
PayPoint delivers innovative services and technology connecting thousands of retailer partner and SME locations across the UK.

The brand serves a diverse range of customers: from service providers, to retailers; e-commerce brands to millions of consumers paying bills, getting cash, making card payments, topping-up SIMs, or picking up parcels via Collect+.

How to create a social media strategy while dealing with the many targets, messages and priorities of Paypoint?
Solution
We proposed a plan in three actions:
1. Market Research: Understand the audience (b2b, b2c) through a comprehensive digital audit, offline focus groups, and surveys
2. Planning: Creating online strategies while defining content and social media activation
3. Implementation: Deployment of ‘always on’ content program
Paypoint
Media sample
Paypoint
Results
348
Posts
74K
Engagements
19.9M
Impressions
15.5K
Clicks
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