Traffic and user satisfaction are not only based on good design of the tree structure and the visitor experience. Content is of course key in achieving these goals.
JIN helps you develop an optimal content strategy. Based on your personas and their pathways, it aims to desilute your organisation to deploy content in line with your target expectations: blog articles, social network posts, product information, video demonstrations, podcasts, ...
Our services :
- Governance and implementation of a multi-channel editorial committee
- Development of editorial lines (editorial pillars, tone of voice)
- Definition of the content strategy and deployment
- Establishment of editorial calendars
- Recommendations of formats to invest in (visuals, videos, infographics, podcasts, articles, ebooks)
- Production des contenus (wording et éléments graphiques)
- Publication et diffusion des contenus
