your digital community
trust-based relationships with your community
leads throughout the digital customer journey (especially LinkedIn)
B2B marketing starts from the perspective of an internet user, who is in a state of information overload and looking for helpful, relevant content. This user needs to be attracted by a brand’s community. He joins a brand’s community because he’s interested in its content and conversations.
This is the foundation of a trusting relationship and solid lead generation: develop a conversation, get your potential prospects interested in your product on LinkedIn, and bring them into a “conversion” process to turn them into clients.